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Amazon coming to Australia

Friday, April 21st, 2017

Amazon is launching its Marketplace platform in Australia and is reportedly on the look-out for suitable fulfilment and warehousing facilities.

According to a report published in the Sydney Morning Herald, Amazon is eyeing potential property in Brisbane, Sydney and Melbourne to the first of many fulfilment centres to come.

The company issued a short notice about its plans: “Amazon Web Services launched an Australian region in 2012, we launched a Kindle store on in 2013 and we now have almost 1000 employees in the  country.

“The next step is to bring a retail offering to Australia, and we are making those plans now.”

Amazon added: “We are optimistic that by focusing on the things we believe customers value most – low prices, vast selection and fast delivery – over time we’ll earn the business of Australian customers.”

While some of Australia’s e-commerce may see Amazon’s move as a potential threat, others see it as a positive development.

James Chin Moody, CEO of Sendle, a courier service for the digital economy, told Post&Parcel today (21 April): “Amazon’s impending arrival in Australia is a nod toward growing confidence in our e-commerce sector. In the short term, Amazon will help get Australians even more comfortable with online shopping give the whole e-commerce market a boost.

“Competition is healthy for the sector and provides a better outcome for customers. It will push the e-commerce market to keep improving and in the long term, we’ll see that customer expectations around the shopping experience and shipping times will change.”

Source: Sydney Morning Herald et al.

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Amazon coming to Australia

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Direct Link Worldwide Ltd

Direct Link specialises in international cross border distribution and returns of e-commerce packages worldwide. Parent company PostNord (the merged Swedish and Danish Post Offices) supports Direct Link with IT expertise, postal connections and international logistics solutions, across the Nordic countries and intercontinentally.


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