This website uses cookies. Continued browsing of this site implies consent for the use of these cookies. Find out more here >>

Post & Parcel

powered by Triangle.


Consumers abandon a purchase if they don’t like delivery choices

Tuesday, November 14th, 2017

Half of all shoppers will abandon online shopping baskets if the delivery choices on offer are unsatisfactory and 60% will buy their goods from one online retailer over another if they offer more convenient delivery options – those were among the key findings from the MetaPack 2017 State of eCommerce Delivery Consumer Research Report.

To give some more topline statistics from the report:

  • 54% of consumers say delivery defines who they always shop with
  • 39% say they will never shop again with an online merchant following a negative delivery experience
  • 43% have used social media platforms to voice their displeasure at a poor delivery experience and amongst 18-26 year olds, this figure rises to a huge 48%
  • 54% say they want eCommerce sites to offer a one-hour delivery in metropolitan areas.

The survey also found that consumers respond positively to delivery loyalty programmes (a point that has been flagged up by other studies recently). According to the MetaPack report: 42% of consumers say loyalty schemes make them feel special; 31% would pay a monthly fee to get unlimited next-day deliveries; and 55% would prioritise one e-tailer over another if it offered a delivery loyalty programme.

The research was carried out in August amongst 3,577 consumers in the UK, France, Germany, Spain, the Netherlands, Italy and the US.

To download the full report, visit:

Source: MetaPack

Tags: ,

Leave a Comment

You must be logged in to post a comment.

Consumers abandon a purchase if they don't like delivery choices

New Directory Members

Direct Link Worldwide Ltd

Direct Link specialises in international cross border distribution and returns of e-commerce packages worldwide. Parent company PostNord (the merged Swedish and Danish Post Offices) supports Direct Link with IT expertise, postal connections and international logistics solutions, across the Nordic countries and intercontinentally.


Post & Parcel Newsletters (Help)
  •  Daily newsletter

  •  Weekly newsletter

Latest Issue

About Post & Parcel

Post & Parcel is your key to the global mail and express industry. Every week Post & Parcel features the latest news, analysis of trends, insightful viewpoints, and exclusive interviews with leading industry experts.

Advertise with us

Advertise with us
We provide brands with an exciting range of advertising opportunities to reach the influential Post & Parcel audience. With campaigns suitable for every budget you can achieve your marketing objectives with Post & Parcel.