Bridging the Digital-Physical Divide in Letters and Parcels

Bridging the Digital-Physical Divide in Letters and Parcels

Mark Fallon, President and CEO at the Berkshire Company, joins me to talk about how the US Postal Service is helping bridge the digital-physical divide in delivery:

  • How Informed Delivery works
  • National census – a digital experience
  • Sending the US census, and the role of the postal service
  • Informed Delivery’s role in the process
  • The ultimate omni-channel marketing campaign
  • Conducting elections by mail
  • The role of the mail in election campaigns when person-to-person contact and large gatherings are restricted
  • Unboxing videos, upselling opportunities, and the future of Informed Delivery

Listen to the podcast by clicking on the play button on the audio player above (may take a few seconds to load and start playing). You can also listen (and subscribe) to the podcast via Google Podcasts, iTunes, and Spotify.

Brought to you by:

The Postal Hub Podcast is the weekly podcast for the global postal and delivery sectors. For more information, visit the Postal Hub Podcast website at thepostalhub.com.

Follow the Postal Hub on Twitter and LinkedIn.

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The Mail & Express Review (MER) Magazine is our quarterly print publication. Packed with original content and thought-provoking features, MER is a must-read for those who want the inside track on the industry.

 

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