Escher reveals the future of posts
For the third year in a row, Escher reached out to their network of Postal Operators and industry colleagues to get an insight into how the industry is changing. The results indicate a continued need to manage growing postal e-commerce traffic with greater emphasis on the last mile and supporting retailers.
Made up of feedback from a total of 129 respondents from 52 national posts from all over the world, the Future of Posts 2020 report reveals parcels and cross border e-commerce are taking precedence over traditional services such as mail.
Postal Networks Adapted to Global Pandemic
The postal network sector will be forever changed after the global pandemic of 2020. An overwhelming 83% of Posts indicated that they had adopted a new solution or new approach in order to adjust to the new environment. It’s clear postal operators across the world are experiencing pressure to re-shape their strategies in order to meet the evolving needs of today’s customers.
Parcels and Cross Border E-commerce Are Top Priorities
Investment in the parcels business over the next five years is highlighted as the highest priority for postal operators, in line with last year’s survey where 90% of Posts stated the same. Respondents reveal a need to act quickly in order to capture the explosive growth in the parcel delivery market. Cross border e-commerce is the second most important investment priority, followed by technology innovation and customer experience.
In general, the results indicate that Posts must balance the need to introduce further user-friendly cross border e-commerce service features with continued reliance on traditional physical points of service. Our research reveals that the Posts who will be best positioned for the future are those who invest in diversifying their channel mix and take advantage of artificial intelligence to collect and analyze data for improving the efficiency of business and providing more satisfying user experiences.
“This year was one like no other and there is no denying that the world as we know it – at least for the foreseeable future – has changed drastically,” explained Nick Manolis, CEO, Escher. “Posts everywhere continue to demonstrate to the world just how essential they are, delivering critical packages, and preserving access to vital deliveries even under the most challenging circumstances. The results from this year’s survey clearly show business priorities are moving towards initiatives that drive greater efficiencies, improve customer retention, and yield greater revenue opportunities.”
Other Highlights from the 2020 Report:
- Opportunity in Data Analytics: Similar to last year, respondents share a concerning gap in data analytics. With 52% of postal operators using data analytics, and another 17% planning to implement a platform within the next 12 months, there is a tremendous opportunity for Posts to leverage data analytics and AI based technology in order to reduce costs and expand revenue opportunities.
- Cross Border Growth a Priority: While cross border e-commerce ranked as the second overall priority for Posts across the globe, nearly a fifth of the respondents ranked this area as most critical to their success. Posts cited real-time tax and duty estimation solutions, cost transparency, and transit times as obstacles to optimizing their cross border e-commerce offerings.
- POS Diversification: Postal operators cite the top reason for increasing Point of Sale channels is to improve customer experiences. As a result, over three quarters of Posts plan to expand their POS channels within the next 12 months, compared with only 68% in last year’s survey. Most likely to be added are self-service kiosks and mobile apps.
- Preparation for Parcel Volume Increase: Up from 83% last year, 87% of Posts have plans in place for managing the growth in e-commerce postal traffic, revealing that nearly all postal operators expect an increase in parcel volumes.
Download your copy of the Future of Post 2020 report here: https://www.eschergroup.com/the-future-of-posts-2020/
Between January and March 2020 Escher’s research partner, Triangle Management Services, conducted an online survey of Postal leaders worldwide. Responses from 129 participants across 52 Posts were analyzed in order to provide us with a view of current and future growth plans for the global postal industry.
Escher is transforming postal operators and couriers worldwide, enabling them to engage today’s digitally savvy customers across all points of engagement. With Escher’s unique, purpose-built customer engagement platform, Posts can drive superior customer experience, with greater speed and better economics. With over 35 customers, Escher works with the most innovative Posts in the world. Their largest customer carries 47% of the world’s post. Escher technology is used to serve over a billion citizens with 350,000 points of engagement globally.