Royal Mail launches Data SURE solution
Royal Mail has launched a new comprehensive data solution to help businesses deliver more relevant and targeted marketing communications and increase sales.
Royal Mail has launched a new comprehensive data solution to help businesses deliver more relevant and targeted marketing communications and increase sales.
The new Data SURE solution allows businesses “to upgrade and enhance their B2B customer databases in one complete process, enabling them to better focus resources on winning business from existing customers and identifying new, like-for-like prospects”.
Data SURE utilises several data products including a number from within Royal Mail’s existing data portfolio, such as the Business Changes File and Postal Address File, as well as information from other leading B2B data companies D&B and Experian.
This combination “improves and enhances a customer database to maximum effect quickly and cost effectively – customers pay a single fixed fee linked to the size of their database to cover a thorough initial audit, all processing, data enhancements, market profiles and new ‘best fit’ records”.
Royal Mail’s Data SURE process consists of five key stages:
– Initial Audit: Provides the client with a health check on the quality and completeness of their data
– Improving the data: The tracing and removal of out-of-date records to cleanse the database (includes gone-away businesses, changes of address and invalid contact information)
– Enhance the data: Additional attributes can be enhanced at this stage, useful for marketing communications such as decision maker name, SIC Code, size of company, turnover of company
– Profile report: We will provide you with an understanding of the geo distribution of your customers, by SIC code, by employee size and produce a picture of your typical customers
– Extend: Using the Business Universe, Royal Mail finds companies which match the criteria of the existing client database and identifies new prospects
Tony Lamb, head of data development at Royal Mail, said: “All businesses are under greater pressure than ever to win new business and improve sales, but budgets to achieve this have never been tighter in such difficult economic times.
“Given that the fastest and most cost-effective route to win new business is from existing customers or prospects that look most like existing customers, our new Data SURE solution is designed to maximise the effectiveness of any business customer database.”
He added: “This solution not only helps businesses win new business, it also helps them save money on marketing campaigns by reducing waste and therefore improving effectiveness. It is a fast, easy and inexpensive way to improve sales.”
