Deutsche Post acquires nugg.ad
Deutsche Post has announced it has acquired “Europe’s largest targeting platform”, nugg.ad. In taking over the company, Deutsche Post said it has “expanded its competence as a service provider in the on-line advertising market”.
The Group also said it has consolidated new areas of growth in online marketing fully in accordance with its 2015 strategy. As a subsidiary, nugg.ad will continue to be an independent targeting service provider for marketers and advertising agencies from the company’s headquarters in Berlin. The company structure remains unchanged and will be expanded.
As a subsidiary of Deutsche Post, nugg.ad wants to drive forward the vision of a new market standard for targeting campaigns.
“nugg.ad is an ideal addition to Deutsche Post’s portfolio. Its solid track record of success and strength of innovation, as well as its clear focus on data protection and sustainability, impressed us,” said Jürgen Gerdes, Group chairman responsible for mail at Deutsche Post DHL. “We are confident that we will establish our position in the online advertising market with nugg.ad and wish to make available a lasting independent technology platform for the European market,” he added.
“Since the company was founded in 2006, nugg.ad has not only been an initiator but has also driven innovation in the area of targeting. Deutsche Post has recognised this and will implement the vision of predictive behavioral targeting with nugg.ad as a solution for digital brand management for the future and establish it as a market standard. It is a dream combination for us because in Deutsche Post we have found a buyer that consolidates our position like no other as a neutral service provider in the value creation chain,” said Stephan Noller, CEO of nugg.ad.
“We financial investors are proud to have been a part of nugg.ad since 2006. A consortium of bmp, IBB, Media Ventures and the European Founders Fund, has been supporting the team in its development to become a leading European targeting supplier. We see in the acquisition by Deutsche Post clear potential for the company to continue to grow independently,” said Jens Spyrka, former AR chairman of nugg.ad and representative of the lead investors for bmp media investors.
