Exel wins further contract with Hasbro

Exel, has strengthened its position as the primary inter-mobile and grounds carrier in North America for Hasbro, Inc. The 10-year contract, valued at $10 million, positions Exel as Hasbro’s primary airfreight carrier, international carrier and customs house brokerage. (11/15/2001)

The new contract builds on an existing contract in Europe and Asia Pacific, where Exel is the largest air carrier, giving Hasbro the power it needs to meet demands during critical times.

Hasbro provides children’s and family leisure time entertainment products and services, including the design, manufacture and marketing of traditional to high-tech games and toys.

“By utilizing Exel on a global basis we are able to use our buying power to gain value we were unable to realize through other carriers within the country,” said Andy Rosner, Hasbro’s director of international logistics. “Exel supplies a variety of time definite services to help us meet our critical logistics goals.”

Recently, Exel was awarded Hasbro’s Primary North American Domestic heavyweight carrier, and approved corporate status internationally to handle the company’s global airfreight needs. “Hasbro has been an extremely important client for more than seven years in expanded global usage of Exel,” said Mick Fountain, CEO of Exel’s Technology and Global Freight Management division. “It makes us all work harder to create success for Hasbro.”

“Hasbro is one of our top global accounts and our Hong Kong office has geared up to assist Hasbro for the upcoming Christmas peak season,” said C.K. Lee, CEO of Exel in Asia Pacific. The partnership between Exel and Hasbro is creating the strategy to simultaneously drive dollars out of the supply chain and improve service to Hasbro’s distributors.

Exel has mapped out Hasbro on a global basis with the assistance of Joe Nett, director of business development. “Handling Hasbro has created ownership of the Hasbro account on a global basis,” said Nett. “This ensures Hasbro’s consistency of service and information flow and creates a foundation for success.”

Author:Newsdesk, eyefortransport.com

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