Men’s online spending revealed by the Nightline Group
New research conducted by Ireland’s independent delivery firm, the Nightline Group has found that men are spending 25 % more on e-commerce purchases than women. It also discovered how internet shopping habits changed dramatically, becoming less image-conscious and more home-oriented, as people grew older.
The study was based on responses by 6,135 subscribers of Nightline’s award-winning Parcel Motel nationwide network of parcel terminals. The system was launched in July 2012 and now has 8,000 individual lockers at 100 locations across the Republic of Ireland.
Researchers found that men admitted spending an average of €1259.59 in the course of the last year, compared to the €1010.54 paid by women for their online purchases during the same period of time.
Its mapping of spending based on age, however, discovered that gadgets were more regularly bought by the under-30s, appearance was more of a concern for people aged in their early thirties. They were at least twice as likely to purchase clothes, cosmetics and lingerie as individuals aged over-55.
The older respondents did dominate in sales of white goods, gardening products and home wear but they were three times less likely to buy toys as those aged between 35 and 44, a group who also spent most on shoes, sports equipment and CDs.
John Tuohy, Nightline’s CEO, said: “This is arguably the most comprehensive study of its kind and the findings are something of a revelation even to us, given the work which we have done with major retail brands and the enormous volume of e-commerce purchases which we have delivered on their behalf in recent years.”
