Retailers set to overhaul delivery options to maintain home shopping growth
Retailers in the UK are planning a major overhaul of their delivery strategies to ensure the home shopping boom continues, according to a survey released today by Consignia. The survey of 100 companies, which includes some of the UK’s largest home shopping retailers, revealed that 70% regard reliable delivery as the most important influence on the future growth of the market and delivery at a time and place convenient to the consumer was ranked as the second most important factor by 58% of respondents. Unsurprisingly, one of the most popular options for driving future growth in home shopping was time-window deliveries. This was seen as the most likely ‘last mile’ delivery service to fuel future growth by 67 per cent of those surveyed. For retailers operating on-line, the figure was 71 per cent.
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