Spending more time at home during lockdown has resulted in a huge upswing in the amount of engagement customers are giving to physical mail, according to new Royal Mail research.Read More
Tag: direct mail
Research from the International Post Corporation (IPC) has given extra weight to the claim that direct mail can boost e-commerce business – as a recent survey indicated that half of regular cross-border online consumers have received direct mail from an e-retailer, and 44% of these consumers made an online purchase as a result.Read More
A new study commissioned by Australia Post has found that Australians may look at up at up to seven advertising channels when planning purchases – and “personalised direct mail plays a key role in influencing customers in the initial consideration stage”.Read More
Canada Post has claimed that a new neuromarketing study has demonstrated that “direct mail beats digital advertising in driving consumers to act”.Read More
The charity sector in the UK will have a further four months until they are charged VAT on direct mail packs.Read More
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