A new study commissioned by Australia Post has found that Australians may look at up at up to seven advertising channels when planning purchases – and “personalised direct mail plays a key role in influencing customers in the initial consideration stage”.Read More
Tag: direct mail
Canada Post has claimed that a new neuromarketing study has demonstrated that “direct mail beats digital advertising in driving consumers to act”.Read More
The charity sector in the UK will have a further four months until they are charged VAT on direct mail packs.Read More
Royal Mail has launched a major marketing push to drive the use of the mail for advertising.Read More
Canada Post has launched a new online tool that will allow small businesses to create and run a direct marketing campaign through a single application.Read More
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