Tag: direct mail
Spending more time at home during lockdown has resulted in a huge upswing in the amount of engagement customers are giving to physical mail, according to new Royal Mail research.Read More
Research from the International Post Corporation (IPC) has given extra weight to the claim that direct mail can boost e-commerce business – as a recent survey indicated that half of regular cross-border online consumers have received direct mail from an e-retailer, and 44% of these consumers made an online purchase as a result.Read More
A new study commissioned by Australia Post has found that Australians may look at up at up to seven advertising channels when planning purchases – and “personalised direct mail plays a key role in influencing customers in the initial consideration stage”.Read More
Canada Post has claimed that a new neuromarketing study has demonstrated that “direct mail beats digital advertising in driving consumers to act”.Read More
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