Direct Mail is driving record levels of consumer engagement
Spending more time at home during lockdown has resulted in a huge upswing in the amount of engagement customers are giving to physical mail, according to new Royal Mail research.
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IPC: “E-commerce sales boosted by direct mail”
Research from the International Post Corporation (IPC) has given extra weight to the claim that direct mail can boost e-commerce business – as a recent survey indicated that half of regular cross-border online consumers have received direct mail from an e-retailer, and 44% of these consumers made an online purchase as a result.
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Direct mail plays “key role” in influencing purchase decisions
A new study commissioned by Australia Post has found that Australians may look at up at up to seven advertising channels when planning purchases – and “personalised direct mail plays a key role in influencing customers in the initial consideration stage”.
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Direct mail beats digital advertising, claims Canada Post
Canada Post has claimed that a new neuromarketing study has demonstrated that “direct mail beats digital advertising in driving consumers to act”.
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New VAT requirements for UK charity direct mail delayed until July
The charity sector in the UK will have a further four months until they are charged VAT on direct mail packs.
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