US ecommerce sales see a 6% spike in Q2
There were no major holidays and it was a bit early to be planning for a summer vacation. Still, Q2 was a good quarter for e-tailers and merchant websites in the US. According to a recent report from the US Census Bureau, ecommerce sales saw a 6% spike over Q1.
Year over year (YoY) that is an increase in sales of just over 20%. Ecommerce sales reached USD 33.6 million while total retail sales reached more than USD 1.01 billion. Ecommerce sales accounted for 3.3% of total retail sales for the quarter.
According to a recent study from Tealeaf Technologies, 42% of consumers who have problems completing a transaction online have abandoned that site in favor of a competitor site. What is more shocking, though, is that more than 80% of those studied said, they have had transaction problems on a website.
With sales continuing to increase, merchants need to be more vigilant than ever about the software and information on their websites. Product details, pricing and customer service will cause consumers to change merchants sites but having good cart technology, making it simple to contact the company and ensuring prices are marked correctly will keep them coming back for more good deals.
